‘Creating demand for financial services’ authored by Prabhat Labh, CEO, Grameen Foundation India

 

Financial Express

In this opinion piece, Prabhat has emphasised on the need to empower the end user by building their financial capability, taking into account their specific needs. Innovations in banking technology are triggered and sustained by supply-side considerations and do not adequately account for demand-side behaviours, especially preferences of low-income households. To strengthen the quality of bank account usage, it is important to look at inclusion from the stand-point of low income households, i.e. from the demand-side perspective Read More..

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